Datin Adila @ Lim Lay Ying
B.Sc (Hon), M.Sc, (Urb. & Reg. Plg.), APPM
Founder and Managing Director
Lim Lay Ying pioneered the property research services business back in 1989 via a joint-venture start-up with Frank Small (now Taylor Nelson Sofres), after being convinced of its importance.
However, not wanting to be just a business partner, she went solo in 1994 and founded DTZ Research (South East Asia) - now known as RESEARCH Inc. Asia - a Kuala Lumpur-based company specializing in property development consulting and marketing research that has grown swiftly under her leadership.
With a Master of Science in Town Planning, and extensive experience in the property industry, her expertise in the field is much sought after by developers, investors, retailers, consumer-based organizations and the media.
Her 30-over-years in the industry have been further reinforced by her senior management positions with leading property development companies including Hong Leong Property Management Sdn Bhd and Island & Peninsular Bhd.
Through RESEARCH Inc. Asia, Ms Lim keeps in constant touch with changing market trends, customer needs and preferences in the property industry, and provides value-added research and investment advice to both local and foreign developers, major retailers, and investors. Ms Lim is also regularly consulted on various property-related topics at colleges, universities, conferences and seminars.
For five and a half years between 1997 and 2002, she ran a weekly column called On Property with Lim Lay Ying in the Star newspaper and Property Watch in Sin Chew Jit Poh from 1999 to 2002. Following that, her weekly column called Trends appeared every Friday in The New Straits Times: Property Times, for almost a decade (between 2002 and 2011), continuing its long tradition of informing the public of the latest trends in the property market and industry.
She has made numerous appearances on TV3's Property Watch programme and has frequently been invited to share her views in various newspapers and magazines like Business Times, The Edge, Malaysian Business, Property Review, and Building & Construction. On the regional front, she has been featured in several recorded interviews with CNBC Asia and Television Corporation of Singapore (TCS) for her views on the Asian property market.